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Another Great Meeting this Morning!! We're Building the Innovation Economy in Midtown!

May 5, 2006

 

Meeting Notes and Action Steps (information is updated here as it is reported)

 

Innovation One: Midtown My Town Website

 

Meeting notes:

- create an "idea engine" talk/model

(large number of young audience)

- Create downloadable POST CARDS

- Include "manifesto" - quick statement. Be postive, but not desperate?

- BLOG/WIKI/WEBSITE with links - identify who represents this!

- Resource Directory

- Create a student research network

- virtual maps - "fly thrus"

- resource map (park, bike trails,etc.)

- Map sponsors (?)

- Feature/highlighted business per week - show map, in relation to other biz's

- News updates with photos

- Real estate listing - agressive? partner with MTC?

- In-links Cleveland.com

- ID Sites!/send in your url/blog!

- List "entry points" for MT and how people can get involved ("invest") sheet for the website-

- "Midtown Minute"

- Podcasts

- flexible architecture

- leverage social apps

- valuable fresh information

- supply critical statistics

- share success stories/recent news/

- open source approach with contributors responsible

 

Next steps: what is the content that would be valuable to users that falls under work, play and live?

 

Develop a Resource map (different from a resource list): parks, trails, etc.

 

Feature/Highlight businesses on the map/search

 

Opt-in option: Email signup for bulletin/

 

Provide news updates with photos - contributed material

 

Next Steps:

 

Betsey : cleveland.com - identify material available and integrate

Everyone send your own url/blogs/ other web based info you know of or create to be posted on the Midtown My Town site to: betseymerkel@gmail.com

 

Links and URLs for Midtown My Town website

 

Bob Sopko:

Links to post:

http://www.brewedfreshdaily.com/

http://www.cleveland.com/ possibly, but they may want to charge

http://www.pluggedincleveland.com/

I could not find any more on the discount cards, they may have been stopped.

 

Kevin Cronin:

Parks:

Cleveland MetroParks http://www.clemetparks.com/

Cleveland Zoo http://www.clemetzoo.com/

 

Arts

Art Museum www.clemusart.com

Play House http://www.clevelandplayhouse.com/

Playhouse Square www.playhousesquare.org

Cleveland Theater Collective (information on local theater

activities): www.clevelandtheater.com

 

News

www.cleveland.com

www.washingtonpost.com

www.freetimes.com

www.clevescene.com

www.clevelandmagazine.com

http://www.northernohiolive.com/

www.ohiomeansbusiness.com

 

Education

Cleveland Public Library http://www.cpl.org/

branches (I'm not sure which ones appply):

Sterling Library: http://www.cpl.org/cpl-sterling.asp

Martin Luther King: http://www.cpl.org/cpl-martin-l-king,-jr.asp

Hough: http://www.cpl.org/cpl-hough.asp

Langston Hughes: http://www.cpl.org/cpl-langston-hughes.asp

 

SeniorsLink (Computer Education for Seniors) http://www.seniorsconnect.org

 

Cleveland Schools (can link to individual schools)

www.cmsdnet.net

 

Community

CSU Neighborhoodlink (community programs) http://www.nhlink.net

 

We should see how we can work with this CSU office on their

activities, to avoid having to recreate wheel. Please look at this

site for neighborhood information:

http://www.nhlink.net/neighborhoodtour

 

Alex Michaels:

Midtown Cleveland data base at http://www.midtowncleveland.org/database.asp

Midtown Cleveland It is a 1997 report, but interesting Brookings Report

 

Creative Industries

The Talent Group, a talent agency is at 2530 Superior. http://www.talentgroup.com/aboutus.html

Brass Tacks Bob Freid

Blue Robot

 

 

My Midtown Dashboard

- restaurant offerings, what else?

- Flythroughs

 

Innovation Two: Midtown My Town Card

 

Meeting Notes:

Benefits

1.

- Brand awareness

- Debit/Check/ATM card

- incentives

- VISA-sponsored. Don't have to hold NC Account

- No print minimum

- % Discount encourages local use

- encourages local biz - weekly specials

- web link - participating restaurants, businesses, etc.

- Builds awareness outside MT

 

2.

- "Cleveland Originals" models

- No fees/online $ tracking (accnt. mgmt.)

- business or individual can re-charge card. who administrates?

- use as GiftCard?

- "Midtown Money"

- Micro-fund option (contribute $1)

- Is this a pilot/model? (check Coventry/Twinsburg) other affinity model?

- COSE card model?

"shop in celveland?"

 

Michael Lee, CTP, National City, contributor

 

Overview:

everyone who associates with the group can use the card to get a discount;can be reloaded; TAM; same as a checking card; have discounts at local businesses

VISA backed; don't have to be a member of the bank

group managed

can be used as a payroll card

card quantities can be printed to order

 

What is the advantage of having this card?

Brand exposure - building brand awareness

direct benefits: incentive/recruitment tool/points program

spend the money locally 10%

click on the map of restaurants

generate a post card to build awareness

working group - for bank card, with Nat City

go to VISA model

have Natl City explore new ideas with b

 

Restaurant Card ideas:

Ask VISA

MT logoon your biz card sticker? (annual?)

"MT Supporter"

Window/Friction/Bumper

 

Put business card / stickers on the door

 

Window kit/Process with gift card

 

New employee - welcome! package including a gift card;

post photos of new employees on site

 

Stickers: could Jacks Prints 3135 Chester get involved?

 

Welcome basket - for businesses, employees and

put photos on the web of new employees

 

Midtown Card Brainstorming Group This is a group of consumers, businesses, NCB, etc. that are willing to contribute some time and brainpower on the opportunities for a Midtown Card. A meeting will be set up in the next 10 days. If you are interested in contributing, email info@i-open.org. We are looking at constituents representing:

 

Civic

Local development Corp

(Fairfax; Quandrangle; Superior/St. Clair

Dave Perkowski

ROSE

Heartland Dev.

 

Academic

Internship network:

Research

 

Government

involve city, county, (I-Open contacts) ?

 

Business

 

Get a working group together representing the following constituents to brainstorm the commerce card concept:

Nat'l City/VISA: 10% local discount

Key Bank

will connect with Restaurants

MTC

Myers/Cleveland State University

City

County

Academic

Cleveland State / Meyers

MTC

 

Additional Next steps and Updates:

 

Jeff Friedman, WebTego has stepped up and taken the lead on building the platform for the Midtown My Town designed by the Midtown Morning Network and Nead Brand Partners.

 

Phoenix coffee: would they be interested in developing a Midtown coffee in a joint project with Nead to design a label for a Midtown coffee?

5-6 Sarah at Phoenix Coffee would like to offer a Midtown Blend. Nead Brand Partners has offered to design the label.

 

New Brewery in town - info?

5-5 Betsey Merkel: I spoke with David Maske, MidTown Cleveland, yesterday. He is researching contact info for the company owners (s) and will get back to us. The company is looking at starting this summer possibly.

 

To Do:

Value statement

(get from MTC)

 

Maps:

From Kevin Cronin:

This is the Case Western Reserve CANDO site

(http://neocando.case.edu/cando/index.jsp) for researchers:

 

This is the neighborhood research projects that let you choose your area:

http://neocando.case.edu/cando/quickProfile/interface.jsp

 

This may be the neighborhood map for Goodrich-Kirtland neighborhood

(which are .pdf downloadable, but can also be done by Cleveland city

wards):

http://neocando.case.edu/cando/ControllerServlet

 

Along with the CSU, Urban Studies neighborhoodlink site

(www.nhlink.net), provided earlier, there are some great activities

out there that may be helpful.

 

From Kevin Cronin:

5-4: Clevelandbikes.org "White bikes" email info:

 

The "white bike" project is a way of stressing the important message

of bike safety during May, Bike Safety Month. I would drop off and

pick up the bike, but want them displayed from May 14-21. Basically,

we paint bikes white and post them in public locations. The wheels

will have signs that say "May is Bike Safety

Month" and "Same Roads, Same Rights, Same Rules" (you can see some at

www.clevelandbikes.org, in the "advocacy" section). The activity is

occurring in cities across the country and overseas. In some cities,

the project has been called a "ghost bike," with placements at sites

where bike fatalities have occurred. Thankfully, we have few of those

sites in NE Ohio and have modified the activity to create a broader

message. Prior sites include the Greater Cleveland YMCA and some

branches, Pilgrim Congregational Church in Tremont, Shaker Square, The

Ohio City Bike Co-Op, Cleveland Public Theatre, the Cleveland Play

House, and other locations around town.

 

Let me know if you need more information and feel free to share this

with anyone interested, who can contact me directly for more

information. I hope you can help educate the community to create a

safety transportation environment for cyclists and motorists.

 

 

 

 

Participants This Morning May 5, 2006

 

Susan Schaul - Independent

Diane Dunleavy - MidTown Dev. Inc.

Michael Lee - National City

Matt Salmon - National City

Kevin Cronin - Lawyer

Chad Garnes - Nead Brand Partners

Bob Sopko - Case/ITS

Alex Michaels - Prelude2Cinema

Tamela Grubb -

W.M. Fleming - Heartland Developers/MidTown Dev. Inc.

Dennis Coughlin - I-Open

Betsey Merkel - I-Open

Susan Altshuler - I-Open

Julia Zellner -

Mark Nead - Nead Brand Partners

Mark Zust - Nead Brand Partners