Return to Meeting Notes Next Steps

AN I-OPEN GUIDE FOR INITIATIVE PROCESS:

Vision

Mission

Strategies

Success Indicators

Primary Activities

Roles of: Government, Academic, Business Leadership

Partners

Milestones

FIRST INITIATIVE: MARKETING AND BRANDING

MIDTOWN MY TOWN WEBSITE

• A. MIDTOWN VIRTUAL TOUR INITATIVE
• Sales of Tee Shirts, Caps, Bags, etc.
• Cash Card
• Success stories
• Midtown Tour
• Resources and capabilities
• Case studies and research
• Student Internship Network

• TEAM

CIA, David Moss, MFA student

• B. MIDTOWN MY TOWN STORE

Develop promotional collateral

• TEAM

Jakprints

Mark Nead

Jeff Friedman

• C. CASE STUDIES AND TESTIMONIALS INITIATIVE

Research stories and develop case studies

• TEAM

Betsey Merkel

• D. CASH CARD INITIATIVE

Develop a cash card for use to encourage commerce in Midtown; resembles a AAA or Rewards card

• TEAM

Matt

Mark and Mark Nead

Dennis Coughlin

• E. MIDTOWN FUNDING NETWORK INITIATIVE - develop alternate and diverse funding sources for entrepreneurial initiatives in Midtown. Connect with existing resources and develop new ones, ie., the Empowerment Zone, social VC regional leaders

• TEAM

Betsey Merkel

Julia Zellner

Mark Nead

Susan Altshuler

• F. STUDENT INTERNSHIP NETWORK INITIATIVE

• TEAM

Susan Altshuler

Alex Michaels

Emma Foxall

Tiffany Swann

Kristin Rafferty

• NEXT STEPS
• Emma to put together list of High School guidance directors

• Create separate network list of student interns and Midtown businesses

• G. RESOURCES AND CAPABILTIES

Myers Business Directory

Live - Work -Play

MidTown Dev. Corp

• TEAM

Dennis Coughlin

• INITIATIVE TWO: BUILDING INNOVATION NETWORKS

• 2A. INNOVATION CAFE

• INITIATIVE THREE: BRAINPOWER

• 3A. GAMING INITIATIVE

Leaders to be contacted: M De'Aholia, Lev Gonick, D Moss, MidTown Develop Corp., Tom Nosek, CIA, Case: Mark Buchner

• TEAM

Mark Nead

Jeff Friedman

Pete Rice

• INITIATIVE FOUR

• 4A. SUSTAINABILITY

• GREEN ISSUES INITIATIVE

Contact Rose, Melvin Hendrix